A direct-to-consumer storefront that took a fashion label online
A full online store built to launch a fashion label's direct-to-consumer channel, from catalog to checkout.
The Challenge
Aura Fashion Co. sold exclusively through retail partners and wanted to launch a direct-to-consumer channel of their own — without losing the premium feel of their brand. They needed a storefront that could handle catalog management, secure payments and order fulfillment from day one.
What We Built
We built a complete e-commerce storefront tailored to their brand.
- A catalog structure supporting collections, variants (size/colour) and stock levels
- A secure, streamlined checkout built to minimise cart abandonment
- Order and fulfillment tracking so the team could manage shipments in one place
- A design system matching the brand's existing visual identity
The Result
Aura Fashion Co. launched their own direct-to-consumer storefront alongside their retail partnerships, giving them a new sales channel and a direct relationship with their customers for the first time.
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